SEO plays an important role to rank a website. Telling search engine bots about our website is tricky. So before doing SEO you must know its types and how they work. Mainly SEO is categorized into two types-On-page SEO and Off-Page SEO.
This post is gonna be about On-page SEO vs off-page SEO in which we will discuss the detailed difference between on-page SEO and off-page SEO.
Let’s start with what is SEO. SEO stands for search engine optimization. SEO means doing some practices on our websites to rank higher on search engines like Google, Bing, Yandex, and more.
Let’s start with on-page SEO.
On-Page SEO-
On-page SEO includes some techniques that we perform on our website or web pages to rank them higher on search engines. Doing good On-Page SEO can help you to rank in the top position and that can bring so much traffic to your website.
On-page SEO is really important, optimizing our website in a way that tells search engine bots about our website so it ranks our website on particular topics.
On-Page SEO includes many practices that we perform on our site.
What to do in On-page SEO: On-Page SEO Checklist
On-page SEO includes many techniques that we do on our website like content optimization, using good URL structure, keyword placements, and much more. Let’s see each one in detail.
Good Content:
We all know content is king. Writing good content always helps and covering the whole thing about the topic is really needed. Think of yourself as a visitor, and check if are they getting what they want from your webpage.
Writing a catchy title and meta description:
A title can be used to attract users and it tells so much about the post There are some things you can do to optimize your title:
- Placing your keyword
- Your title length should be in a limited size like it should be under 60 characters or 580 pixels.
- Write a title related to your post and don’t put so much like don’t stuff keyword.
- Use some good words to attract an audience like “7 best movies you need to see in this year” using numbers or attractive words.
- Use sentence case.
How to write a perfect meta-description:
The meta description can be seen on the search page so users can get Idea about the page. Meta description also tells google about your page, you can put a summary in the meta description about your page topic.
- The Meta description should be under 160 characters and under 1000 pixels.
- Use your focus keyword in meta description.
- Write page summary in short that covers all information about the page and look catchy.
Choose a good URL Structure for a blog post:
URL tells so much about your web page. Choosing a good URL for your page is really helpful and suggested. URL tells search engine bots about our page and many visitors visit our website by clicking a link. So what to remember before writing URL of a web page:
- Put your keyword into it. It will tell search engine bots and users the topic of your web page. \
- Keep it short, decrease the length of the URL structure make it simple.
- Choose one URL for your main page by using a canonical tag.
- Use hyphens to separate words
Do Image SEO:
If you use Images on your website then don’t forget to SEO of images. Images also rank in the image section of google and that can also help to improve your site rankings.
- Use the alt tag of the Image
- Use images with regular size
- Compress images before use, using high-quality images may affect your loading speed which plays a key factor in ranking.
- Give names to images
- Make it mobile friendly
Making our website mobile-friendly:
Do you know mobile phone users are increasing rapidly across the globe, Google is also preferring mobile users now to make the user interface friendly for everyone.
So make sure you optimize your web page for mobile as well. Is your website mobile-friendly? How to check, well you can these tools by Google. Visit this mobile-friendliness check tool and check now.
You can also use an amp, which is used to optimize the speed in mobile phones.
Increasing website speed:
In today’s world, nobody wants to wait. If your website speed will be slow, people won’t wait and will go to another site. That will affect your search engine rankings.
- How to increase website speed:
- Compress images of your website
- Remove unnecessary things and objects from your website.
- Minimize style files, javascript files, and other files
- Use AMP to reduce website loading time for users.
- Customize your theme in a way that looks attractive without using so many effects on the website.
- The browser cache should be enabled.
- Don’t use too many redirects.
Do Internal Linking:
Internal linking can do tons of benefits to your website. Make sure when you do internal linking to pick the related page regarding the link. Don’t try to sell pizza at McDonald’s.
If you put an internal link on the related place, the user will think, ok I should also visit this page as well.
Also, use relevant anchor text, the majority of people use keywords there as anchor text, and you can also do that.
Google core web vitals:
Google core web vitals are important Google ranking signals which is introduced by Google in 2020. You can check in Google search engine about Google core web vitals information.
Core web vitals offer more functionality to evaluate and measure page speed, page responsiveness, along with your website stability. Core web vitals are made up of three important aspects.
- Largest Contentful Paint (LCP): Measures page loading speed and evaluate how to fix
- First Input Delay (FID): How much time use taking for the first engagement on your website.
- Cumulative Layout Shift (CLS).: Measures visual stability of the page.
So, these were some strategies of On-Page SEO. Let’s move to Off-Page SEO Now.
Off-page SEO:
Before diving Off-Page SEO strategies let’s get an overview of Off-Page SEO.
What is Off-page SEO? Optimization that you do perform not on your website but outside your website then it is called Off-page SEO. It includes practices to promote your site across the web or third-party sites to increase website credibility.
We can say, Off-page SEO is used to make brand Image to your site. It increases the authority of your site
Some famous Off-page techniques are building backlinks, promoting your business on social media, sharing it on various channels, listing your business in multiple places, and much more.
Let’s discuss them in detail one by one.
Building Backlinks:
Building backlinks is still considered as an important factor of Off-page SEO. Backlinks increase the trust of your website. If you get backlinks from one good website then google starts to trust your website as well.
Some tools like Ahrefs, calculate their Domain Authority by the number of backlinks your website gets. It really increases trust and makes a good image of your website across the web.
Some people are saying Backlinks are not working now so they just stopped creating them. So the main question is, Is Google consider link-building as an important SEO factor? Yes, if it stopped considering them why would Google create algorithms that decrease the ranking of sites with spammy links?
Promote your site on social media.
Social media getting more powerful day by day. The number of users on social media keeps increasing. Even older people start coming on social media and it is now easier to do on social media.
There are various ways you can use social media for Off-page SEO-
- Reach out to influencers to promote your brand.
- Make an account on various social media and share your website by creating content there.
- Running ads on social media like Facebook, Instagram ads, and others on other platforms.
List your business to Google and other sites:
Nowadays everything is going online. After COVID-19, people even prefer to order food online. Listing your business on Google and other search engines can really help you and it makes visible your business to other people.
On-Page SEO vs Off-page SEO- Key difference Table
| On Page SEO | Off-Page SEO |
| On-Page SEO is performing actions on your own website. | Off-Page SEO is optimizing your website on another website |
| On-Page Checklist is:
Writing good title and meta description Keyword research & Placement URL Optimization Image SEO Schema markup Make the website mobile friendly Increase site speed Structure your data Good content | Off-Page SEO Checklist is:
Building Backlinks Promoting your site on social media List business on Google business and other listing sites |
| It includes internal linking | Includes creating links on external website |
| It takes more time to optimization | It takes less time to create links or promote |
| We don’t need to depend on any external things | Dependency on social media and other third-party sites sites |
| It includes optimizing & analyzes our own website | It promotes our website |
| On-Page SEO tells what our site is about. | Shows the popularity of our site |
| Fully control in our hands | Anyone can create spammy links to our site |
On-page SEO vs Off-page SEO: Which is more important
Well well well, finally on our main question, which SEO type is more important, and which type of SEO can be counted as optional?
So, I would say both are important from different perspectives depending on what your site is about. If you have an informational blog then on-page is important, however, off-page will also definitely give you benefits in ranking.
If you are running a business then you might consider off-page SEO also as an important factor. The more you gain trust, the more trustworthy will be your site.
But, you can’t perform just off-page SEO and not doing on-page SEO. You have to put effort into your website first to signal bots so they rank your site accordingly.
Let’s understand by an example, suppose Relatives are coming to your house and you decorate your house but you are not ready yourself, it will surely make you not look good. The first priority should be to work on ourselves.
You may not understand now, let’s understand by below meme of above’s example-
Conclusion:
On-page SEO and Off-page SEO both are important and play an important role in ranking. What has its own optimization technique? SEO takes time but doing it in the right way is definitely beneficial.
